AwesomeAds serves kid-friendly ads.
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SuperAwesome launches an advertising platform that it says can safely target kids

  • Posted byby Dean Takahashi
  • Updated
  • 2 min

U.K.-based startup SuperAwesome is announcing version two of its AwesomeAds, an advertising platform that can safely target kids without running afoul of privacy regulations, the company says.

That could be an important step, as the children’s market is a big opportunity, but one that is rife with risks when it comes to Internet-connected platforms that SuperAwesome is targeting. And it could help a lot of kid-tech startups that are trying to get off the ground.

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Written by

Dean Takahashi

Dean Takahashi is editorial director for GamesBeat. He has been a tech journalist since 1988, and he has covered games as a beat since 1996. He was lead writer for GamesBeat at VentureBeat from 2008 to April 2025. Prior to that, he wrote for the San Jose Mercury News, the Red Herring, the Wall Street Journal, the Los Angeles Times, and the Dallas Times-Herald. He is the author of two books, "Opening the Xbox" and "The Xbox 360 Uncloaked." He organizes the annual GamesBeat Next, GamesBeat Summit and GamesBeat Insider Series: Hollywood and Games conferences and is a frequent speaker at gaming and tech events. He lives in the San Francisco Bay Area.