Spil Games has hit 300 million downloads.
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Spil Games hits 300 million mobile game installs without much paid advertising

  • Posted byby Dean Takahashi
  • Updated
  • 1 min

Dutch mobile game publisher Spil Games announced it has hit 300 million installs for its mobile games. That’s a testament to the company’s method of testing titles on the web and then reposting the most popular titles as mobile apps.

Amsterdam-based Spil Games said it focuses on intellectual properties with good prospects. The web portal shows which games people are playing and which ones keep them engaged, and then the company reimagines the games for mobile. Spil Games achieves about 95 percent of its downloads without user acquisition spending.

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Written by

Dean Takahashi

Dean Takahashi is editorial director for GamesBeat. He has been a tech journalist since 1988, and he has covered games as a beat since 1996. He was lead writer for GamesBeat at VentureBeat from 2008 to April 2025. Prior to that, he wrote for the San Jose Mercury News, the Red Herring, the Wall Street Journal, the Los Angeles Times, and the Dallas Times-Herald. He is the author of two books, "Opening the Xbox" and "The Xbox 360 Uncloaked." He organizes the annual GamesBeat Next, GamesBeat Summit and GamesBeat Insider Series: Hollywood and Games conferences and is a frequent speaker at gaming and tech events. He lives in the San Francisco Bay Area.