AppLovin's analysis of mobile ad trends.
AppLovin's analysis of mobile ad trends.
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Report highlights ways to get mobile games noticed | AppLovin

  • Posted byby Dean Takahashi
  • Updated
  • 3 min

AppLovin released its first Creative Trends Report for 2023 in a bid to outline the top performance-driven creative trends for getting mobile games noticed. Among the observations: Customization increases player engagement, particularly in renovation and makeover games.

As competition for consumer attention grows even fiercer, mobile game marketers are continuously finding new ways to gain mindshare and boost their in-app advertising campaigns, the company said.

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Written by

Dean Takahashi

Dean Takahashi is editorial director for GamesBeat. He has been a tech journalist since 1988, and he has covered games as a beat since 1996. He was lead writer for GamesBeat at VentureBeat from 2008 to April 2025. Prior to that, he wrote for the San Jose Mercury News, the Red Herring, the Wall Street Journal, the Los Angeles Times, and the Dallas Times-Herald. He is the author of two books, "Opening the Xbox" and "The Xbox 360 Uncloaked." He organizes the annual GamesBeat Next, GamesBeat Summit and GamesBeat Insider Series: Hollywood and Games conferences and is a frequent speaker at gaming and tech events. He lives in the San Francisco Bay Area.