Soomla says mobile game players are six times more likely to spend in a game, after they've already bought one thing.
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Players who buy once are six times more likely to buy again in mobile games

  • Posted byby Dean Takahashi
  • Updated
  • 2 min

Mobile gamers who make one purchase are six times more likely to make another one, according to analytics and in-app purchase company Soomla. That’s why it’s so important for game companies to entice players to make purchases, even if they are small ones.

Soomla’s Q1 2016 Mobile Gaming Insights report is particularly interesting since only 2 percent of consumers spend in mobile games. Even with that low percentage, in-app purchases are the vast majority of revenues in what has become a $34 billion industry, according to market researcher App Annie.

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Written by

Dean Takahashi

Dean Takahashi is editorial director for GamesBeat. He has been a tech journalist since 1988, and he has covered games as a beat since 1996. He was lead writer for GamesBeat at VentureBeat from 2008 to April 2025. Prior to that, he wrote for the San Jose Mercury News, the Red Herring, the Wall Street Journal, the Los Angeles Times, and the Dallas Times-Herald. He is the author of two books, "Opening the Xbox" and "The Xbox 360 Uncloaked." He organizes the annual GamesBeat Next, GamesBeat Summit and GamesBeat Insider Series: Hollywood and Games conferences and is a frequent speaker at gaming and tech events. He lives in the San Francisco Bay Area.