Play is launching its $PLAY token to combine Web3 and games.
Play is launching its $PLAY token to combine Web3 and games.
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Play launches token and partners with Telefónica Group on Web3 gaming

  • Posted byby Dean Takahashi
  • Updated
  • 3 min

Play, a platform for integrating Web3 technologies into gaming, has announced a partnership with Telefónica Innovación Digital, the Telefónica Group company that drives innovation and the creation of technology.

The companies will facilitate the migration of players into blockchain games through the launch of Play’s GamePass NFTs, which are now available for purchase on Telefónica’s marketplace, TU Gallery.

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Written by

Dean Takahashi

Dean Takahashi is editorial director for GamesBeat. He has been a tech journalist since 1988, and he has covered games as a beat since 1996. He was lead writer for GamesBeat at VentureBeat from 2008 to April 2025. Prior to that, he wrote for the San Jose Mercury News, the Red Herring, the Wall Street Journal, the Los Angeles Times, and the Dallas Times-Herald. He is the author of two books, "Opening the Xbox" and "The Xbox 360 Uncloaked." He organizes the annual GamesBeat Next, GamesBeat Summit and GamesBeat Insider Series: Hollywood and Games conferences and is a frequent speaker at gaming and tech events. He lives in the San Francisco Bay Area.