Slivingland by Paris Hilton is in Roblox.
Slivingland by Paris Hilton debuts today in Roblox.
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Paris Hilton launches Slivingland metaverse experience on Roblox

  • Posted byby Dean Takahashi
  • Updated
  • 5 min

Paris Hilton‘s 11:11 Media is launching a metaverse experience with the debut of Slivingland in Roblox.

The creators hope that Hilton’s impressive following — 70 million fans on social media — will enjoy the entertainment hub in Roblox’s virtual world. She’s living up to the nickname that CNN gave her as the “queen of the metaverse.”

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Written by

Dean Takahashi

Dean Takahashi is editorial director for GamesBeat. He has been a tech journalist since 1988, and he has covered games as a beat since 1996. He was lead writer for GamesBeat at VentureBeat from 2008 to April 2025. Prior to that, he wrote for the San Jose Mercury News, the Red Herring, the Wall Street Journal, the Los Angeles Times, and the Dallas Times-Herald. He is the author of two books, "Opening the Xbox" and "The Xbox 360 Uncloaked." He organizes the annual GamesBeat Next, GamesBeat Summit and GamesBeat Insider Series: Hollywood and Games conferences and is a frequent speaker at gaming and tech events. He lives in the San Francisco Bay Area.