Paris Hilton is trying to keep up with Kim Kardashian in the land of endless mobile game downloads. Animoca Brands announced today that it will make a global mobile game based on Paris Hilton, “the socialite, model, singer, and entrepreneur.”
Paris Hilton’s 2006 game, Paris Hilton’s Diamond Quest, from Gameloft.
Is this the surest sign that celebrity mobile gaming has jumped the shark? Hong Kong-based Animoca Brands, which went public on the Australian Stock Exchange in January, has signed a license agreement for the name and likeness of Paris Hilton from her company, Paris Hilton Entertainment, for use in mobile apps. Hilton’s line of fragrances have generated more than $2 billion in sales in the last decade, and her 2004 autobiography reached No. 7 on the New York Times Best Seller list.
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Dean Takahashi is editorial director for GamesBeat. He has been a tech journalist since 1988, and he has covered games as a beat since 1996. He was lead writer for GamesBeat at VentureBeat from 2008 to April 2025. Prior to that, he wrote for the San Jose Mercury News, the Red Herring, the Wall Street Journal, the Los Angeles Times, and the Dallas Times-Herald. He is the author of two books, "Opening the Xbox" and "The Xbox 360 Uncloaked." He organizes the annual GamesBeat Next, GamesBeat Summit and GamesBeat Insider Series: Hollywood and Games conferences and is a frequent speaker at gaming and tech events. He lives in the San Francisco Bay Area.
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