Oculus cofounder on not announcing Rift’s price: ‘This is standard practice’

The Consumer Electronics Show is this week, and we’ve already spotted the trend. Surprise — it’s virtual reality!

With multiple companies making VR announcements, it’s not that shocking that Oculus VR — one of the leading companies in the space — plans to kick off preorders for its Rift head-mounted display on Wednesday. But despite that big news, we still don’t know a price. At this point, we likely won’t know how much the exciting VR device will sell for until the preorders go live. While you might think that’s weird, Oculus cofounder Palmer Luckey disagrees with you.