Nintendo acquires Jesnet to control how its products reach Japanese consumers

Nintendo is taking more control of the retail side of the supply chain in Japan.

The Mario publisher revealed that it is acquiring the distribution company Jesnet, which was already responsible for getting Nintendo products to consumers in Japan. Nintendo is purchasing 70 percent of Jesnet’s shares for $46.5 million from its former parent company, Ajioka Co., and is turning the distribution specialist into one of its subsidiaries.