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Nexage says app developers have grown revenue 165% on its mobile ad marketplace

  • Posted byby Dean Takahashi
  • Updated
  • 1 min

Nexage said app developers that use its mobile ad marketplace have seen 165 percent revenue growth in 2014. That growth rate is more than double the rate of growth of the market for mobile ads.

The revenue growth was driven by a combination of pricing and volume gains. Effective cost per mil (eCPMs), or the ad revenue generated for 1,000 ad impressions, has grown 55 percent so far in 2014 as brand ad buyers become more interested in advertising in apps. App marketers are willing to pay more for high-value users, and the result is increased competition for the available inventory of ad space in apps. Meanwhile, the volume of ads has increased 66 percent so far this year.

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Written by

Dean Takahashi

Dean Takahashi is editorial director for GamesBeat. He has been a tech journalist since 1988, and he has covered games as a beat since 1996. He was lead writer for GamesBeat at VentureBeat from 2008 to April 2025. Prior to that, he wrote for the San Jose Mercury News, the Red Herring, the Wall Street Journal, the Los Angeles Times, and the Dallas Times-Herald. He is the author of two books, "Opening the Xbox" and "The Xbox 360 Uncloaked." He organizes the annual GamesBeat Next, GamesBeat Summit and GamesBeat Insider Series: Hollywood and Games conferences and is a frequent speaker at gaming and tech events. He lives in the San Francisco Bay Area.