GamesBeat's New York Influencer session included Francisco "The GameHuntah" Albornoz, Marco Mereu of Roostr, and Jesse Divnich of Tilting Point.
Categories

Why mobile game developers should take influencer marketing seriously

  • Posted byby Dean Takahashi
  • Updated
  • 2 min

The mobile game market is saturated, and user acquisition costs are out of reach for many small developers. But a new avenue of marketing is emerging with influencers, according to a new report from Chartboost, one of the companies that is making this new tactic easier to pull off.

YouTube and Twitch video creators, otherwise known as influencers, have become the premier source for information on mobile games, Chartboost said. Their work may not seem as refined, scripted or canned as normal advertising, but it is viewed as authentic. And that counts for a lot among today’s consumers — especially as research firm Newzoo forecasts mobile gaming to hit $36.9 billion this year.

Unlock premium content and VIP community perks with GB M A X! Join now to enjoy our free and premium perks. 

Join now →

Sign in to your account.

Written by

Dean Takahashi

Dean Takahashi is editorial director for GamesBeat. He has been a tech journalist since 1988, and he has covered games as a beat since 1996. He was lead writer for GamesBeat at VentureBeat from 2008 to April 2025. Prior to that, he wrote for the San Jose Mercury News, the Red Herring, the Wall Street Journal, the Los Angeles Times, and the Dallas Times-Herald. He is the author of two books, "Opening the Xbox" and "The Xbox 360 Uncloaked." He organizes the annual GamesBeat Next, GamesBeat Summit and GamesBeat Insider Series: Hollywood and Games conferences and is a frequent speaker at gaming and tech events. He lives in the San Francisco Bay Area.