A lot of people have the urge to create their own game characters, and Mixamo is cashing in on that. The company makes it easy for just about anyone to create 3D-animated characters for games, and it now has more than 300,000 users. The company also increased its number of paying users by nearly tenfold.
Mixamo’s Stefano Corazza
That’s a pretty big change in the past year, and it’s happening for a bunch of reasons. Users are getting more creative, as evidenced by the popularity of user-generated content in games such as Minecraft. Indie game studios can also more easily use Mixamo’s tools to create their own game characters quickly. And players themselves want to see themselves in games where they spend so much of their time.
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Dean Takahashi is editorial director for GamesBeat. He has been a tech journalist since 1988, and he has covered games as a beat since 1996. He was lead writer for GamesBeat at VentureBeat from 2008 to April 2025. Prior to that, he wrote for the San Jose Mercury News, the Red Herring, the Wall Street Journal, the Los Angeles Times, and the Dallas Times-Herald. He is the author of two books, "Opening the Xbox" and "The Xbox 360 Uncloaked." He organizes the annual GamesBeat Next, GamesBeat Summit and GamesBeat Insider Series: Hollywood and Games conferences and is a frequent speaker at gaming and tech events. He lives in the San Francisco Bay Area.