Marvel: Avengers Alliance counts 70 million players since launch on its 3-year anniversary

One of Disney’s longest-running games is still going strong thanks to some superheroes.

Disney is making a killing with its smartphone and tablet efforts. It says it’s the No. 8 most-downloaded publisher in the world on mobile, with about a million downloads a day and about 70 million users in its network. One of the main jewels in its crown is Marvel Avengers Alliance, at first just a Facebook game and now a mobile juggernaut. It’s a top 10-grossing role-playing game in 10 countries, according to App Annie, making it a hit in a mobile gaming market that could hit $30 billion this year, according to App Annie. Its secret is the massive intellectual property tied to it, enabling its producers to pull from Marvel’s comic and cinematic universes to craft new storylines for players.