Machine Zone spends $5M on Mobile Strike Super Bowl 50 commercial with Schwarzenegger

Developer Machine Zone has spent heavily to advertise its products during the Super Bowl for the second year in a row.

The studio brought back actor Arnold Schwarzenegger to help it promote Mobile Strike, its military strategy game for iOS and Android. The 30-second spot featured the actor battling it out in the game while sharing an elevator with other Mobile Strike players. The mobile gaming industry is a $30 billion business annually, and that is one of the reasons that Machine Zone is willing to spend the $5 million it costs to purchase 30 seconds of marketing time during the National Football League’s biggest game.