Arnold Schwarzenegger stars in the newest Mobile Strike ad.
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Machine Zone launches new commercial with Ah-nold for Mobile Strike game

  • Posted byby Dean Takahashi
  • Updated
  • 2 min

Gearing up for the holiday rush, developer Machine Zone has launched a second video ad featuring Terminator star Arnold Schwarzenegger to promote the modern-combat Mobile Strike game.

The new ad is part of a series of Schwarzenegger commercials promoting Mobile Strike, which is battling for the attention of mobile gamers as the all-important holidays approach in the $30 billion mobile-game industry.

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Written by

Dean Takahashi

Dean Takahashi is editorial director for GamesBeat. He has been a tech journalist since 1988, and he has covered games as a beat since 1996. He was lead writer for GamesBeat at VentureBeat from 2008 to April 2025. Prior to that, he wrote for the San Jose Mercury News, the Red Herring, the Wall Street Journal, the Los Angeles Times, and the Dallas Times-Herald. He is the author of two books, "Opening the Xbox" and "The Xbox 360 Uncloaked." He organizes the annual GamesBeat Next, GamesBeat Summit and GamesBeat Insider Series: Hollywood and Games conferences and is a frequent speaker at gaming and tech events. He lives in the San Francisco Bay Area.