Loyalty rewards company Lootsie raises $3.5M in seed funding

Once a developer gets a user, it’ll do whatever it takes to keep them. And now a company that specializes in that is expanding after a big investment.

Lootsie, a reward program for mobile apps, revealed today that it raised $3.5 million in seed funding. Investors include Pintrest product management head Tim Kendall, Anvil Capital Advisers chief investment officer Michael Liou, angel investor Anthony Saleh, and SLP Ventures founding partner Brad Schwartz. Lootsie will use the cash to expand the services it offers to developers.