Ludeo, the playable media platform, announced today that it has expanded its partnership with game studios to include several recognizable names: Relic Entertainment, Bloober Team and Starbreeze Studios. This represents an expansion of Ludeo to more triple-A games, allowing more users to experience and interact with gameplay moments in popular games.
The studios’ games added to Ludeo’s platform include Company of Heroes 3 (from Relic), the upcoming Cronos: The New Dawn (from Bloober), the Payday franchise and upcoming Dungeons and Dragons-based game Project Baxter (from Starbreeze). Users will be to play Ludeos, playable gameplay clips, from those games as they launch and other users create them without having to own or install the games themselves.
These “Playable Moments” are an evolution on passive gameplay consumption, offering active engagement for both studios attempting to engage with players and content creators to show off their achievements in a way that connects with their community. According to the company, Ludeos offer a much higher conversion rate from impression to downloading of game than static clips, with the latter having a 0.1% conversion rate compared with Ludeo’s 5%.
Rob Schonfield, Ludeo’s chief business officer, told GamesBeat in an interview: “We take most of the friction of navigating to a storefront, clicking a ‘buy’ or ‘download’ button, entering a credit card, buying the item, downloading the game and its updates — all of these things that you have to do before you get to play and have fun. We move the fun to the front. You have fun, and it makes sense to go through the pain, because you know what the prize is at the end.”