Look out, HoloLens — Sony’s dorky augmented-reality glasses go on sale in March for $840

Microsoft earned some buzz earlier this year when it introduced its Hololens augmented-reality glasses device. Now, Sony is announcing plans to release a similar device of its own.

The Japanese corporation revealed today that it will launch the SED-E1 SmartEyeglass Developer Edition on March 10 for $840. Despite the “Developer Edition” label, consumers in the U.S., the U.K., Germany, and Japan will have access to the device through the company’s online store, and Sony will also sell it to “enterprise customers” in other European countries. The SmartEyeglass is available for preorder in Germany and U.K. right now, and Sony promises to put it up for sale in the U.S. and Japan soon. The device gives wearers a video overlay on top of their vision that provides relevant information like directions — it also has gaming potential in terms of location-based apps like Google’s Ingress. It is also a precursor of sorts to Sony’s take on virtual reality with its Project Morpheus head-mounted display.