Indie studio Eforb wants to connect developers, marketers with new publishing platform

An indie developer based out of Ukraine plans to help developers, website operators, and advertisers with its latest game product.

Eforb announced Gamebox Arena today, which is a new publishing platform for Web games. The service works like this: Developers can quickly publish their work to Gamebox Arena, where they will make money from advertising revenue and in-app purchases. Website owners can host the platform and also get a split of the money. And marketers can reach engaged gamers across a number of different sites just by advertising on Gamebox. Eforb claims that it already has a network of 20 million gamers and growing.