Epic Games and Unity Technologies are in a battle for the hearts and minds of game developers. At a time when game budgets are soaring — even for mobile titles — developers rely on the engine makers to reduce their production costs and make it easier to craft works of art that rival cinema. The people behind the engines are racing to create better and better versions of game-making tools.
Epic has placed its bets on C++, a general purpose programming language that is both widely known and can give developers access to high-performance hardware in an efficient manner. Ray Davis, general manager of Epic Games’ Unreal Engine 4 business, is charged with the task of helping the company evangelize its technology to game developers.
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