Chris Edwards
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How movie makers, game makers are using pre-visualization to get funded

  • Posted byby Dean Takahashi
  • Updated
  • 3 min

Pre-visualization may sound like a word that only technical geeks would appreciate. But it just might get your company funding.

Chris Edwards, chief executive and creative director of The Third Floor, says that using animation technology to pre-visualize what a game scene, movie, or animated film will look like is a useful tool in raising money for projects. Pre-visualization tools and staff such as those provided by The Third Floor can help those receiving a pitch really “get it” when they’re being pitched for money or go-ahead on a project.

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Written by

Dean Takahashi

Dean Takahashi is editorial director for GamesBeat. He has been a tech journalist since 1988, and he has covered games as a beat since 1996. He was lead writer for GamesBeat at VentureBeat from 2008 to April 2025. Prior to that, he wrote for the San Jose Mercury News, the Red Herring, the Wall Street Journal, the Los Angeles Times, and the Dallas Times-Herald. He is the author of two books, "Opening the Xbox" and "The Xbox 360 Uncloaked." He organizes the annual GamesBeat Next, GamesBeat Summit and GamesBeat Insider Series: Hollywood and Games conferences and is a frequent speaker at gaming and tech events. He lives in the San Francisco Bay Area.