How Paradox Interactive empowers its leaders to find their voices

The gaming market is more crowded than ever. Blockbuster studios compete for attention with a new breed of indie studios backed by crowdfunding. For the average customer, this competition creates a more diverse array of games for them to enjoy, but it also makes it hard to keep track of what is new and noteworthy. Studios also feel this squeeze: With more games competing for the same mindshare, it’s harder to capture a player’s attention.

In this new, busy marketplace, creating an authentic studio identity is more important than ever. At Paradox Interactive, we build the quirky and unusual games that we think are fun, which makes our game portfolio unique. This identity has been widely accepted by gamers (we’re proud of the more than 1.75 million registered Paradox accounts our fans have made), but it’s not the result of a concerted effort by our senior management or a marketing ploy — our identity has been formed with input from the whole company.