Animal Jam is making the transition to mobile from web this April. Categories Posted inin Business How one mobile developer says it has an ‘ethical monetization’ plan for its kids game Posted byby GamesBeat February 19, 2015 Updated June 18, 2025 5 min Share this article twitter facebook linkedin bluesky The Casual Games Association paid for Daniel Crawley’s trip to Casual Connect Europe, where he moderated two sessions. Our coverage remains objective. Monetizing free-to-play games is an ethical minefield, especially when they’re aimed directly at kids. Unlock premium content and VIP community perks with GB M A X! Join now to enjoy our free and premium perks. Join now → Sign in to your account.