Helika performed analytics on Yuga Labs' Dookey Dash game.

Helika teams with Yuga Labs to bring analytics to Web3 gaming

Whenever a new game platform arises, so too does an analytics startup. That’s because analytics deliver insights, and that’s what we’re seeing now with the launch of Helika for Web3 analytics.

Helika raised $4 million in March to expand its analytics platform for the Web3 community, and one of the new companies it is serving is Yuga Labs, the maker of the Bored Ape Yacht Club non-fungible tokens (NFTs) and Bored Ape games.

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Dean Takahashi

Dean Takahashi is editorial director for GamesBeat. He has been a tech journalist since 1988, and he has covered games as a beat since 1996. He was lead writer for GamesBeat at VentureBeat from 2008 to April 2025. Prior to that, he wrote for the San Jose Mercury News, the Red Herring, the Wall Street Journal, the Los Angeles Times, and the Dallas Times-Herald. He is the author of two books, "Opening the Xbox" and "The Xbox 360 Uncloaked." He organizes the annual GamesBeat Next, GamesBeat Summit and GamesBeat Insider Series: Hollywood and Games conferences and is a frequent speaker at gaming and tech events. He lives in the San Francisco Bay Area.