Hard Rock International has teamed up with game studio Ilyon Dynamics to create the official Hard Rock mobile game, dubbed Hard Rock Puzzle Match. The title debuts today on iOS and Android.
It is one more brand moving into mobile games, which has become a $46 billion industry. But the entertainment chain believes it can succeed through its differentiator: music. In doing so, it’s joining brands like Red Bull and NBCUniversal, which are making their own games.
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