GamesBeat 2016 panel delves into balancing monetization and retention

Everybody wants to make money with free-to-play games, but they don’t want to turn up the monetization so high that it turns off loyal players. So we’re happy to announce our newest panel for GamesBeat 2016: balancing monetization and retention. Sponsored by AdColony, the panel will offer some tips and tricks that game companies have learned to enable them to make money from ads or in-app purchases without alienating players.

Of course, we’re assuming there’s a trade-off here. Maybe there doesn’t have to be one. If you want to learn this stuff, you better head on over to the beautiful Terranea Resort in Rancho Palos Verdes, Calif.