Everybody wants to make money with free-to-play games, but they don’t want to turn up the monetization so high that it turns off loyal players. So we’re happy to announce our newest panel for GamesBeat 2016: balancing monetization and retention. Sponsored by AdColony, the panel will offer some tips and tricks that game companies have learned to enable them to make money from ads or in-app purchases without alienating players.
Greg Canessa is senior vice president of GSN’s Sparcade app.
Of course, we’re assuming there’s a trade-off here. Maybe there doesn’t have to be one. If you want to learn this stuff, you better head on over to the beautiful Terranea Resort in Rancho Palos Verdes, Calif.
Unlock premium content and VIP community perks with GB M A X! Join now to enjoy our free and premium perks.
Dean Takahashi is editorial director for GamesBeat. He has been a tech journalist since 1988, and he has covered games as a beat since 1996. He was lead writer for GamesBeat at VentureBeat from 2008 to April 2025. Prior to that, he wrote for the San Jose Mercury News, the Red Herring, the Wall Street Journal, the Los Angeles Times, and the Dallas Times-Herald. He is the author of two books, "Opening the Xbox" and "The Xbox 360 Uncloaked." He organizes the annual GamesBeat Next, GamesBeat Summit and GamesBeat Insider Series: Hollywood and Games conferences and is a frequent speaker at gaming and tech events. He lives in the San Francisco Bay Area.
GamesBeat