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Former Sony CEO Nobuyuki Idei hired as consultant for Chinese game developer Youzu

  • Posted byby Dean Takahashi
  • Updated
  • 1 min

SHANGHAI — Here’s a sign of the times. Nobuyuki Idei, former CEO of Sony and a man with a lot of clout, has been hired as a consultant for Chinese game developer Youzu.

Nobuyuki Idei
Former Sony CEO Nobuyuki Idei.

Youzu Interactive chairman and chief executive Lin Qi said that the company has hired Idei as a consultant to serve as a one-man “think tank” for the firm during the implementation of its global deployment strategy.

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Written by

Dean Takahashi

Dean Takahashi is editorial director for GamesBeat. He has been a tech journalist since 1988, and he has covered games as a beat since 1996. He was lead writer for GamesBeat at VentureBeat from 2008 to April 2025. Prior to that, he wrote for the San Jose Mercury News, the Red Herring, the Wall Street Journal, the Los Angeles Times, and the Dallas Times-Herald. He is the author of two books, "Opening the Xbox" and "The Xbox 360 Uncloaked." He organizes the annual GamesBeat Next, GamesBeat Summit and GamesBeat Insider Series: Hollywood and Games conferences and is a frequent speaker at gaming and tech events. He lives in the San Francisco Bay Area.