Former Apple App Store team member takes his shot at a March Madness app (exclusive)

Michael Ehrenberg learned a lot about creating the right app as a manager at Apple’s App Store and a marketer at Gameloft and Nintendo. Now he’s taking a shot at creating his own app as the chief executive of startup Honor Mountain Interactive. Ehrenberg is announcing his freemium app, Bracket the Madness, as the latest twist on NCAA March Madness social sports apps.

Bracket The Madness isn’t a gambling app. Rather, it allows players to set up their own basketball tournament bracket pools using a free app that runs on iOS and Android devices. The idea is to make it simple to create a pool with a few swipes and invite your friends via Facebook, email, or text message within a minute. Ehrenberg is the latest to focus on social sports apps, which are a growing part of the $22 billion mobile gaming business.