Scott Humphries, John Vignocci, a Dan Lehrich of Disney Infinity team.
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Surprise? Disney Infinity’s toy-game push has a mobile strategy

  • Posted byby Dean Takahashi
  • Updated
  • 3 min

The future of gaming is mobile, but console games are far from dead. That’s why Disney is entering the hot toy-game hybrid market, announcing both a console game and two new mobile apps today.

Disney will launch its Infinity collection of toys and video games on Aug. 18, but it is revealing for the first time that its mobile companion apps include the Disney Infinity: Action! user-generated video app and the Disney Infinity: Toy Box game world creator on the iPad. The Infinity project, which has been several years in the making, is Disney’s attempt to take its giant physical store-based toy business into the digital world of mobile, tablets, and game consoles. It will make or break the career of John Pleasants, the former Playdom chief executive who now runs Disney’s game business.

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Written by

Dean Takahashi

Dean Takahashi is editorial director for GamesBeat. He has been a tech journalist since 1988, and he has covered games as a beat since 1996. He was lead writer for GamesBeat at VentureBeat from 2008 to April 2025. Prior to that, he wrote for the San Jose Mercury News, the Red Herring, the Wall Street Journal, the Los Angeles Times, and the Dallas Times-Herald. He is the author of two books, "Opening the Xbox" and "The Xbox 360 Uncloaked." He organizes the annual GamesBeat Next, GamesBeat Summit and GamesBeat Insider Series: Hollywood and Games conferences and is a frequent speaker at gaming and tech events. He lives in the San Francisco Bay Area.