Disney dips into Pixar blockbuster hype with Inside Out: Thought Bubbles on mobile

Disney is quite naturally hoping to cash in a few times with Pixar’s newest excellent film, Inside Out. And one of the ways it is doing that is by launching Inside Out: Thought Bubbles, a “bubble shooter” mobile game for iOS and Android.

The free-to-play game is a clever take on the film’s own clever way of depicting our thoughts and emotions. Inside Out is a film about a young girl who moves from Minnesota to San Francisco and all of the emotional turmoil that results. We witness it through the metaphor of characters inside her brain. They represent the emotions Joy, Sadness, Anger, Disgust, and Fear. When the girl, Riley Anderson, has a memory or thought, it is classified with one of the emotions, and it shows up color-coded to match the emotion, such as gold for Joy. The memory takes the form of a marble, which is shipped off to one of the storage places of the brain, such as core memory, short-term memory, or long-term memory.