Covet Fashion is a mobile fashion game for women.
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CrowdStar is all-in on mobile gaming for women with Covet Fashion

  • Posted byby Dean Takahashi
  • Updated
  • 4 min

CrowdStar chief executive Jeff Tseng is dressing better these days. And that’s no accident. His company’s game, a fashion-oriented title for women called Covet Fashion, is all about changing real lives for the better.

CrowdStar launched Covet Fashion with lush, realistic graphics in mid-2013. It was an experiment back then, but now it is a big title that has consumed all of the mobile-game company’s resources. The game lets women choose their favorite outfits and enter their wardrobe choices in contests that are voted upon by the rest of the community. It has grown in popularity, and more than 150 real-world fashion brands have lent their real wardrobes to the project.

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Written by

Dean Takahashi

Dean Takahashi is editorial director for GamesBeat. He has been a tech journalist since 1988, and he has covered games as a beat since 1996. He was lead writer for GamesBeat at VentureBeat from 2008 to April 2025. Prior to that, he wrote for the San Jose Mercury News, the Red Herring, the Wall Street Journal, the Los Angeles Times, and the Dallas Times-Herald. He is the author of two books, "Opening the Xbox" and "The Xbox 360 Uncloaked." He organizes the annual GamesBeat Next, GamesBeat Summit and GamesBeat Insider Series: Hollywood and Games conferences and is a frequent speaker at gaming and tech events. He lives in the San Francisco Bay Area.