Chartboost enables game developers to use all sorts of mobile ads.
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Chartboost uses automated ad partners to make more money for mobile game devs

  • Posted byby Dean Takahashi
  • Updated
  • 2 min

Chartboost has created marketing tools for mobile game developers since 2011, and today it is launching its Chartboost Exchange, giving developers and brand advertisers access to new kinds of automated advertising tools.

San Francisco-based Chartboost is opening programmatic access to its in-app global gaming inventory, meaning brand advertisers can place automated ads that reach Chartboost’s mobile gaming audience through demand partners Aarki, Index Exchange, and Rubicon Project. The advertisers bid to show their ads to users in real-time, resulting in the best ad rate for the app developer.

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Written by

Dean Takahashi

Dean Takahashi is editorial director for GamesBeat. He has been a tech journalist since 1988, and he has covered games as a beat since 1996. He was lead writer for GamesBeat at VentureBeat from 2008 to April 2025. Prior to that, he wrote for the San Jose Mercury News, the Red Herring, the Wall Street Journal, the Los Angeles Times, and the Dallas Times-Herald. He is the author of two books, "Opening the Xbox" and "The Xbox 360 Uncloaked." He organizes the annual GamesBeat Next, GamesBeat Summit and GamesBeat Insider Series: Hollywood and Games conferences and is a frequent speaker at gaming and tech events. He lives in the San Francisco Bay Area.