At GamesBeat Next, a panel on “Surfacing Ideas and Talent from Underexplored Places” brought together two creators taking radically different approaches to the same...
(Partner content) As the gaming industry continues to evolve, marketing strategy has become inseparable from brand building, the digital economy, and the future of...
For Ubisoft, “Splinter Cell: Deathwatch” came at the perfect time. Ubisoft’s animated television show — the first-ever TV adaptation of the long-running “Splinter Cell”...
As game developers rewrite the monetization playbook, they are increasingly making brands key players in their evolving strategies. At last month’s GamesBeat Next conference...
Artificial intelligence is transforming the gaming industry — but how exactly those changes will manifest in the coming years remains shrouded in mystery and speculation....