Brand Building in the Game Industry | The BIG Show (Bonus Sponsored Episode)
(Partner content) As the gaming industry continues to evolve, marketing strategy has become inseparable from brand building, the digital economy, and the future of...
The future of entertainment through video game IP and licensing | GamesBeat Insider Series
A lot has changed on movie sets over the last thirty years. One change you might not expect? Almost everyone working on the production...
How Ubisoft brought ‘Splinter Cell’ into streaming TV | GamesBeat Insider Series
For Ubisoft, “Splinter Cell: Deathwatch” came at the perfect time. Ubisoft’s animated television show — the first-ever TV adaptation of the long-running “Splinter Cell”...
How entertainment companies are building cross-platform worlds around gaming IP | GamesBeat Insider Series
Gaming IP is ripe for adaptation — but it requires a different touch for different forms of media. The era of video game adaptations is...
Why brands are becoming key players in game monetization | GamesBeat Next
As game developers rewrite the monetization playbook, they are increasingly making brands key players in their evolving strategies. At last month’s GamesBeat Next conference...
Why AI is both a ‘force multiplier’ and a cultural divider in gaming | GamesBeat Next
Artificial intelligence is transforming the gaming industry — but how exactly those changes will manifest in the coming years remains shrouded in mystery and speculation....
Behind gaming’s explosive rise in the Arab world | GamesBeat Next
Going into 2026, all eyes are on the Arab world as a major source of global gaming industry growth. At this month’s GamesBeat Next...
How Jonathan Knight is applying his traditional game development experience at the New York Times | GamesBeat Next
The New York Times is becoming a gaming company — and leveraging traditional gaming talent to help shepherd its evolution. Since 2021, New York Times...
Leadership in gaming is a journey, not a destination | GamesBeat Next
How do you behave as a leader, no matter the size of your team or the job title you hold? At this year’s GamesBeat...
GamesBeat Next | How Jam City and Wikimedia are using games to drive civic engagement
Jam City and WikiGameJam are looking to leverage the considerable social impact of gaming for the greater good. Media isn’t just a moneymaker. It...