Jumping on the fitness gaming trend, Blue Goji is launching its Goji Play system of wireless hardware and games that are aimed at getting you into better shape. Blue Goji lets you turn your cardio fitness bikes or treadmills into “gamified” experiences, where you can play games while you’re exercising and forget about the hard work.
Goji Play game
They are part of a trend of using games to motivate people to do things they really don’t like doing, like exercising. But they hope to differentiate themselves with a unique approach to getting the experience just right and attract people who would never otherwise play a hardcore game on a video game console.
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Dean Takahashi is editorial director for GamesBeat. He has been a tech journalist since 1988, and he has covered games as a beat since 1996. He was lead writer for GamesBeat at VentureBeat from 2008 to April 2025. Prior to that, he wrote for the San Jose Mercury News, the Red Herring, the Wall Street Journal, the Los Angeles Times, and the Dallas Times-Herald. He is the author of two books, "Opening the Xbox" and "The Xbox 360 Uncloaked." He organizes the annual GamesBeat Next, GamesBeat Summit and GamesBeat Insider Series: Hollywood and Games conferences and is a frequent speaker at gaming and tech events. He lives in the San Francisco Bay Area.
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