Bill Rosemann, creative director at Marvel.
Categories

Bill Rosemann describes how Marvel designs characters we care about

  • Posted byby Dean Takahashi
  • Updated
  • 11 min

Bill Rosemann believes that comic book characters have an impact in the real world because they make us want to live up to the values of superheroes.

He gave a talk at the DICE Summit, the elite game industry event in Las Vegas, about the Marvel way of making believable superheroes and villains. He told how one mother told him that her son was in the Boston Marathon and heard an explosion. Instead of running away from it, he ran to it. She wondered if it was because he was a Captain America fan and asked himself, “What would Captain America do?”

Unlock premium content and VIP community perks with GB M A X!
Join now to enjoy our free and premium membership perks.
Join Now
Already a member? Sign in
Written by

Dean Takahashi

Dean Takahashi is editorial director for GamesBeat. He has been a tech journalist since 1988, and he has covered games as a beat since 1996. He was lead writer for GamesBeat at VentureBeat from 2008 to April 2025. Prior to that, he wrote for the San Jose Mercury News, the Red Herring, the Wall Street Journal, the Los Angeles Times, and the Dallas Times-Herald. He is the author of two books, "Opening the Xbox" and "The Xbox 360 Uncloaked." He organizes the annual GamesBeat Next, GamesBeat Summit and GamesBeat Insider Series: Hollywood and Games conferences and is a frequent speaker at gaming and tech events. He lives in the San Francisco Bay Area.