Badgeville is slowly but surely perfecting its platform for making work more fun. It probably has a long way to go on that from the perspective of most employees, but it is systematically improving its “gamification” platform. Today, Badgeville is launching its Behavior Platform 5.0, which targets the world’s largest companies and offers rewards aimed at enhancing customer and employee engagement.
Badgeville’s Behavior Platform 5.0
The idea is to use game-like mechanics to encourage people to do activities that aren’t normally fun or they wouldn’t normally do. It can increase loyalty to a website by rewarding the consumer for coming back. And applied to the enterprise, gamification can get salespeople to compete with each other to get the top prize for the most sales. With its platform, Badgeville is trying to be about a lot more than badges.
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Dean Takahashi is editorial director for GamesBeat. He has been a tech journalist since 1988, and he has covered games as a beat since 1996. He was lead writer for GamesBeat at VentureBeat from 2008 to April 2025. Prior to that, he wrote for the San Jose Mercury News, the Red Herring, the Wall Street Journal, the Los Angeles Times, and the Dallas Times-Herald. He is the author of two books, "Opening the Xbox" and "The Xbox 360 Uncloaked." He organizes the annual GamesBeat Next, GamesBeat Summit and GamesBeat Insider Series: Hollywood and Games conferences and is a frequent speaker at gaming and tech events. He lives in the San Francisco Bay Area.
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