Discord’s new Nitro Rewards program sweetens the pot for both players and advertisers
Discord’s new Nitro Rewards program, launched today, promises a host of new benefits for the platform’s premium users — but the new product is boosting...
In-game purchases are helping Fortnite creators shift focus from virality to retention
Fortnite creators are embracing in-game purchases as a way to draw more consistent revenue from their experiences on the platform. Epic Games launched in-game...
Why New York City is betting big on games with its second annual Video Game Festival
After a successful test run last year, the NYC Video Game Festival is back in an expanded form this year. The NYC Video Game...
The new math of experiential: How Xbox and Sparks achieved an 11x return at Gamescom 2025
The experiential agency Sparks believes live events are becoming a key promotional channel for gaming companies — and it’s introduced new measurement tools and metrics...
Why a PC game developer is using Roblox as a marketing channel | exclusive
To support the release of an upcoming title, the PC game developer Psychedelic Games is tapping into a new marketing channel: Roblox. Psychedelic Games’...
Roblox wants its upcoming Roblox Reality product to balance generative AI with creator control
As Roblox incorporates generative AI in its developer tools, the company is taking steps to assuage creators’ concerns over the new technology. On April...
‘We want to have games that people will remember forever’: The BIG Show with Mike DeLaet
The Force is with Mike DeLaet. At GDC Festival of Gaming, the Ares Interactive president sat down with GamesBeat lead news writer Alexander Lee...
How Artificial Agency’s AI companion puts personality in the hands of the player
Artificial Agency’s in-game AI has a killer personality. I mean that literally. I’ve played the company’s demo experience, Stranded, twice. Both times, my AI...
Scholastic and BlushCrunch Studio announce Dandy’s World book partnership | exclusive
One of the most popular Roblox games is poised to enter the literary world. Today, April 30, Roblox creator studio BlushCrunch Studio, the creator...
Fortnite’s official Star Wars experiences feature expanded voice lines
Epic Games and Disney are giving certain creators expanded access to Star Wars visual and audio assets to build select Fortnite experiences. Tomorrow, May...