How Tencent is using AI to make fighting games more fluid | GDC interview
Tencent is leveraging AI tools to enhance the realism of its fighting games. Tencent Games studio MoreFun studios is using generative AI to fine-tune...
DressX and Amazon announce virtual fashion partnership | exclusive
Virtual fashion is coming to the Amazon marketplace. Today, April 16, avatar fashion company DressX announced a partnership with Amazon intended to bridge the...
Who owns brainrot? Fortnite skin launch renews creator community debate over AI-generated IP
Fortnite’s officially licensed Italian brainrot skin launch has sparked pushback from creators concerned over IP ownership on the platform. On April 1, Fortnite released...
How Zenni Optical leveraged mobile gaming to achieve 30-percent sales growth in February | exclusive
Zenni Optical is leaning into AI and mobile inventory to transform in-game advertising from a brand lift play into a precision growth channel. Zenni...
Roblox launches natively on PlayStation 5
The biggest game is now natively available on the biggest console. Today, April 14, Roblox announced that will soon be available natively on the...
Roblox is turning its product roadmap into advertising inventory
Roblox is leveraging new feature rollouts as a way to sell ads and sponsorships. On March 31, Roblox launched its new Makeup feature, allowing...
Walmart marks first triple-A game integration with EA Sports FC 26 campaign | exclusive
Walmart and EA Sports FC are teaming up to launch the retailer’s first-ever brand integration inside a triple-A game. This Thursday, April 16, Walmart...
Why Qualcomm is leveraging hackathons as a marketing channel
Qualcomm is tapping into hackathons to reach developers in their natural habitats — and hackers are responding with enthusiasm. To get the word out about...
Ninja Kiwi is turning Bloons into an animated series
A Bloons animated series is coming to television screens as early as late 2026. Bloons developer Ninja Kiwi is currently working with the production...
Gaming and nerd culture are having a crowdfunding moment
With other forms of fundraising increasingly feeling increasingly closed off to gaming and nerd culture, creators and companies across the space are embracing crowdfunding...