Room 8 Group appoints Juanita Draude as new CEO | exclusive
Room 8 Group, the prominent co-development firm, has appointed Juanita Draude as its new chief executive officer. Draude is making the jump over from...
From a pillar model to a cohesive approach: Why Riot Games merged publishing and esports
Riot Games views esports as its core connective tissue. Over the past two years, the company has significantly overhauled its internal structure to better align...
How 2K’s Borderlands 4 creator program was designed to build advocacy relationships
As game makers look to enlist creators to promote and market their new releases, creator programs have become an important source of value for...
StreamElements prepares to shut down website and creator platform (updated)
The prominent livestreaming services platform StreamElements is preparing to close its website and sunset its creator tools. Founded in 2016, StreamElements has become ubiquitous...
How Sonix is tapping into its esports roots to build a voice chat and tournament platform
Sonix wants to be the pro gamer’s voice chat platform of choice — and the company is enlisting esports teams and players to accomplish this...
Esports World Cup to relocate from Riyadh to Paris amid Middle East conflict
This year’s Esports World Cup is planning to move from Riyadh to Paris amid the war in the Middle East. The third edition of...
Discord’s new Nitro Rewards program sweetens the pot for both players and advertisers
Discord’s new Nitro Rewards program, launched today, promises a host of new benefits for the platform’s premium users — but the new product is boosting...
In-game purchases are helping Fortnite creators shift focus from virality to retention
Fortnite creators are embracing in-game purchases as a way to draw more consistent revenue from their experiences on the platform. Epic Games launched in-game...
Why New York City is betting big on games with its second annual Video Game Festival
After a successful test run last year, the NYC Video Game Festival is back in an expanded form this year. The NYC Video Game...
The new math of experiential: How Xbox and Sparks achieved an 11x return at Gamescom 2025
The experiential agency Sparks believes live events are becoming a key promotional channel for gaming companies — and it’s introduced new measurement tools and metrics...