Open World acquires Drope.me to scale up creator marketing for game makers | exclusive
Open World wants game developers of all sizes to see creators as a marketing opportunity. Today, March 4, the gaming marketing agency and consultancy...
93 percent of larger game studios can’t reliably predict a game’s success | exclusive
Despite a wealth of metrics and predictive data, an overwhelming majority of game makers believe it is nearly impossible to predict whether or not...
The B2B creator marketing ecosystem is turning against engagement pods
As B2B creator marketing rises, engagement pods are on their way out. Over the past year, brands have cranked up their influencer marketing spend...
Discussing the good, bad and ugly sides of the gaming industry | BIG Show round-up
Ten episodes in, the BIG Show is heating up. GamesBeat’s new podcast launched in December. Since then, the BIG Show has featured 10 guests...
Krafton is not planning to restructure its workforce, despite new corporate vision
Krafton’s bold new vision for the future does not include any layoffs or new hires, according to a company spokesperson. On Thursday, February 26,...
GRID Esports and Smilegate want to use data to make esports more attractive to commercial partners
Smilegate is looking to grow “Crossfire” esports — and the Korean game developer is leaning on in-game data to make the vision a reality. Yesterday,...
Minecraft creators want to do more brand integrations in 2026
As brands and advertisers warm up to virtual worlds, Minecraft creators are feeling left out. In recent years, brands have become an increasingly integral...
How stepping away from esports helped SoaR Gaming outlast the competition
SoaR Gaming is one of the few companies left standing from the initial wave of esports hype in the early 2010s. The secret to...
How the creators of Mexican Ninja are translating Latin American culture into video game chaos
As Latin culture rises, Amber Studio is looking to tap into the phenomenon with its upcoming title “Mexican Ninja.” “Mexican Ninja” is slated for...
Games journalism’s challenges in 2026: The BIG Show with Christopher Dring and Kaare Eriksen
Video game journalism is in a difficult position in 2026 — and there is no easy solution to the industry’s struggles. With waves of layoffs,...