Neon raises $13M Series A to expand direct-to-consumer commerce for games | exclusive
Neon wants to bring direct-to-consumer commerce into more video games, and investors are buying into the vision. Founded in 2022, Neon is a commerce...
Alexander Lee is GamesBeat's lead news writer. Before joining GamesBeat, he spent four years as a senior reporter at Digiday, where his coverage of gaming, esports and the world of content creators resulted in a nomination for Journalist of the Year at the 2023 Esports Awards. In addition to speaking frequently at gaming and advertising industry events, Alexander is an adjunct instructor at New York University, where he teaches the business of gaming and esports.