Alexander Lee, Author at GamesBeat

Posted inin Business
Gaming Culture

Who owns brainrot? Fortnite skin launch renews creator community debate over AI-generated IP

Posted byby Alexander Lee
April 15, 2026
3 min

Fortnite’s officially licensed Italian brainrot skin launch has sparked pushback from creators concerned over IP ownership on the platform. On April 1, Fortnite released...

Continue Reading
3 min

Posted inin Business
Technology

How Zenni Optical leveraged mobile gaming to achieve 30-percent sales growth in February | exclusive

Posted byby Alexander Lee
April 15, 2026
2 min

Zenni Optical is leaning into AI and mobile inventory to transform in-game advertising from a brand lift play into a precision growth channel. Zenni...

Continue Reading
2 min

Posted inin Development
Gameplay

Roblox launches natively on PlayStation 5

Posted byby Alexander Lee
April 14, 2026
2 min

The biggest game is now natively available on the biggest console. Today, April 14, Roblox announced that will soon be available natively on the...

Continue Reading
2 min

Posted inin Business

Roblox is turning its product roadmap into advertising inventory

Posted byby Alexander Lee
April 14, 2026
4 min

Roblox is leveraging new feature rollouts as a way to sell ads and sponsorships. On March 31, Roblox launched its new Makeup feature, allowing...

Continue Reading
4 min

Posted inin Business

Walmart marks first triple-A game integration with EA Sports FC 26 campaign | exclusive

Posted byby Alexander Lee
April 14, 2026
3 min

Walmart and EA Sports FC are teaming up to launch the retailer’s first-ever brand integration inside a triple-A game. This Thursday, April 16, Walmart...

Continue Reading
3 min

Posted inin Business
Technology

Why Qualcomm is leveraging hackathons as a marketing channel

Posted byby Alexander Lee
April 10, 2026
2 min

Qualcomm is tapping into hackathons to reach developers in their natural habitats — and hackers are responding with enthusiasm. To get the word out about...

Continue Reading
2 min

Posted inin Entertainment
Gaming Culture

Ninja Kiwi is turning Bloons into an animated series

Posted byby Alexander Lee
April 9, 2026
2 min

A Bloons animated series is coming to television screens as early as late 2026. Bloons developer Ninja Kiwi is currently working with the production...

Continue Reading
2 min

Posted inin Business
Development

Gaming and nerd culture are having a crowdfunding moment

Posted byby Alexander Lee
April 8, 2026
3 min

With other forms of fundraising increasingly feeling increasingly closed off to gaming and nerd culture, creators and companies across the space are embracing crowdfunding...