Roblox sets CPM-based fees for creator brand deals in 2027
Roblox has set the price for creators’ brand integrations in 2027. In March, Roblox announced that it would take a cut from all brand...
Chipotle and Riot Games deepen partnership with 2XKO’s first in-game branded lobby | exclusive
Chipotle is taking over 2XKO. Starting today, June 16, players in Riot Games’ 2v2 fighting game will be able to play inside a Chipotle-branded...
Telltale Games reintroduces itself through The Wolf Among Us 2 trailer and demo
Telltale Games is finally ready to share more details about The Wolf Among Us 2. At Summer Game Fest, the company revealed the game’s...
Why SayGames teamed up with Barbie for My Perfect Hotel’s first third-party IP integration | exclusive
After four years in the live-service arena, My Perfect Hotel is tapping into IP integrations in a bid to entertain and retain its pre-existing...
How Goals is leaning into World Cup hype to promote its launch
As the world’s eyeballs turn toward the FIFA World Cup, the developers of the soccer title Goals are looking to take advantage of the...
Good Gamers signals IP expansion dreams with Fortnite’s Go Goated Icon skin launch
A leading Fortnite creator studio has set its sights on the wider world of media and entertainment, using a Fortnite skin launch and comic...
Droid Tycoon surpasses 1.5 billion play minutes in first month | exclusive
A month after its release, Star Wars: Droid Tycoon continues to dominate Fortnite. Droid Tycoon has been the most popular creator-made Fortnite experience since...
Aion 2 will allow players to monetize their custom character creations
Aion 2 is the latest triple-A game to include creator monetization through user-generated content. Aion 2, the sequel to the popular Korean MMORPG Aion,...
How Triple-A game makers are taking cues from the rise of user-generated content | GamesBeat Summit recap
Triple-A game makers are finding success by taking cues from the rise of user-generated content. Although platforms like Roblox and Fortnite have brought in-game...
Avatar Legends: The Fighting Game will feature a dedicated introduction-to-fighting-games mode
The makers of Avatar Legends: The Fighting Game want their game to be accessible to everyone — including fighting game newbies. At Summer Game Fest...