How State Farm’s creator-first approach keeps ‘Gamerhood’ talent coming back
State Farm has spent five years reaching gaming audiences through creators — and the company’s efforts are paying off with the upcoming fifth season of...
Alexander Lee is GamesBeat's lead news writer. Before joining GamesBeat, he spent four years as a senior reporter at Digiday, where his coverage of gaming, esports and the world of content creators resulted in a nomination for Journalist of the Year at the 2023 Esports Awards. In addition to speaking frequently at gaming and advertising industry events, Alexander is an adjunct instructor at New York University, where he teaches the business of gaming and esports.