Alexander Lee, Author at GamesBeat

Posted inin Business
GamesBeat Event Coverage

From a pillar model to a cohesive approach: Why Riot Games merged publishing and esports

Posted byby Alexander Lee
May 20, 2026
2 min

Riot Games views esports as its core connective tissue. Over the past two years, the company has significantly overhauled its internal structure to better align...

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2 min

Posted inin Development
GamesBeat Event Coverage

How 2K’s Borderlands 4 creator program was designed to build advocacy relationships

Posted byby Alexander Lee
May 20, 2026
2 min

As game makers look to enlist creators to promote and market their new releases, creator programs have become an important source of value for...

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2 min

Posted inin Entertainment
Gaming Culture

StreamElements prepares to shut down website and creator platform (updated)

Posted byby Alexander Lee
May 14, 2026
3 min

The prominent livestreaming services platform StreamElements is preparing to close its website and sunset its creator tools. Founded in 2016, StreamElements has become ubiquitous...

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3 min

Posted inin Gaming Culture
Technology

How Sonix is tapping into its esports roots to build a voice chat and tournament platform

Posted byby Alexander Lee
May 14, 2026
2 min

Sonix wants to be the pro gamer’s voice chat platform of choice — and the company is enlisting esports teams and players to accomplish this...

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2 min

Posted inin Entertainment
Gaming Culture

Esports World Cup to relocate from Riyadh to Paris amid Middle East conflict

Posted byby Alexander Lee
May 14, 2026
3 min

This year’s Esports World Cup is planning to move from Riyadh to Paris amid the war in the Middle East. The third edition of...

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3 min

Posted inin Business
Gaming Culture

Discord’s new Nitro Rewards program sweetens the pot for both players and advertisers

Posted byby Alexander Lee
May 11, 2026
3 min

Discord’s new Nitro Rewards program, launched today, promises a host of new benefits for the platform’s premium users — but the new product is boosting...

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3 min

Posted inin Development
Gameplay

In-game purchases are helping Fortnite creators shift focus from virality to retention

Posted byby Alexander Lee
May 8, 2026
4 min

Fortnite creators are embracing in-game purchases as a way to draw more consistent revenue from their experiences on the platform. Epic Games launched in-game...

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4 min

Posted inin Gaming Culture
Industry Event Coverage

Why New York City is betting big on games with its second annual Video Game Festival

Posted byby Alexander Lee
May 8, 2026
3 min

After a successful test run last year, the NYC Video Game Festival is back in an expanded form this year. The NYC Video Game...

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3 min

Posted inin Business
Industry Event Coverage

The new math of experiential: How Xbox and Sparks achieved an 11x return at Gamescom 2025

Posted byby Alexander Lee
May 6, 2026
2 min

The experiential agency Sparks believes live events are becoming a key promotional channel for gaming companies — and it’s introduced new measurement tools and metrics...

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2 min

Posted inin Business
Development

Why a PC game developer is using Roblox as a marketing channel | exclusive

Posted byby Alexander Lee
May 5, 2026
3 min

To support the release of an upcoming title, the PC game developer Psychedelic Games is tapping into a new marketing channel: Roblox. Psychedelic Games’...

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3 min

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