Kick waited nearly four years to launch ads. Here’s why
Almost four years after launching in 2022, the livestreaming platform Kick has rolled out its first full-fledged advertising product. Although brands have been able...
Alexander Lee is GamesBeat's lead news writer. Before joining GamesBeat, he spent four years as a senior reporter at Digiday, where his coverage of gaming, esports and the world of content creators resulted in a nomination for Journalist of the Year at the 2023 Esports Awards. In addition to speaking frequently at gaming and advertising industry events, Alexander is an adjunct instructor at New York University, where he teaches the business of gaming and esports.