After Epic v. Apple, publishers lean into ‘in-game steering’ for monetization
Epic Games’ recent challenges against Big Tech have created new opportunities for publishers to monetize their games — particularly by steering them into external web...
Alexander Lee is GamesBeat's lead news writer. Before joining GamesBeat, he spent four years as a senior reporter at Digiday, where his coverage of gaming, esports and the world of content creators resulted in a nomination for Journalist of the Year at the 2023 Esports Awards. In addition to speaking frequently at gaming and advertising industry events, Alexander is an adjunct instructor at New York University, where he teaches the business of gaming and esports.