Appnext drives hundreds of thousands of app installs per day.
The app stores are big jungles, making it hard for someone to find the app that is just right. By attacking that discovery problem, app monetization and distribution platform Appnext grew its revenues by 345 percent in 2015. The London-based company now drives hundreds of thousands of app installs per day by making recommendations of apps that people can install. The recommendations reach hundreds of millions of unique users in hundreds of countries. In a month, Appnext serves billions of recommendations.
Appnext released its self-serve ad platform in November 2014. It makes it easier for mobile app and game developers to reach the right customers at the lowest costs. Appnext is one of many companies trying to help developers with a huge problem in the $30 billion mobile gaming industry: getting games and apps noticed without overpaying for advertisements.
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Dean Takahashi is editorial director for GamesBeat. He has been a tech journalist since 1988, and he has covered games as a beat since 1996. He was lead writer for GamesBeat at VentureBeat from 2008 to April 2025. Prior to that, he wrote for the San Jose Mercury News, the Red Herring, the Wall Street Journal, the Los Angeles Times, and the Dallas Times-Herald. He is the author of two books, "Opening the Xbox" and "The Xbox 360 Uncloaked." He organizes the annual GamesBeat Next, GamesBeat Summit and GamesBeat Insider Series: Hollywood and Games conferences and is a frequent speaker at gaming and tech events. He lives in the San Francisco Bay Area.
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