Anzu has a patent for tracking ad viewability in games.
Anzu has a patent for tracking ad viewability in games.
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Anzu gets patent for tracking ad viewability in 3D environments

  • Posted byby Dean Takahashi
  • Updated
  • 2 min

Anzu.io, an in-game ad company, said it has been granted a patent for its ad tracking technology which measures viewability in 3D environments.

The technology works across multiple gaming platforms, including consoles. Anzu has a platform for tracking whether players see ads in in-game campaigns. The patent and Anzu’s technology are also compliant with the updated MRC and Internet Advertising Bureau intrinsic in-game advertising guidelines.

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Written by

Dean Takahashi

Dean Takahashi is editorial director for GamesBeat. He has been a tech journalist since 1988, and he has covered games as a beat since 1996. He was lead writer for GamesBeat at VentureBeat from 2008 to April 2025. Prior to that, he wrote for the San Jose Mercury News, the Red Herring, the Wall Street Journal, the Los Angeles Times, and the Dallas Times-Herald. He is the author of two books, "Opening the Xbox" and "The Xbox 360 Uncloaked." He organizes the annual GamesBeat Next, GamesBeat Summit and GamesBeat Insider Series: Hollywood and Games conferences and is a frequent speaker at gaming and tech events. He lives in the San Francisco Bay Area.