American McGee pulls plug on OZombie Kickstarter campaign

Spicy Horse Games chief American McGee has decided to end his crowdfunding Kickstarter campaign for OZombie.

Although the game project had more than 2,600 backers, it was falling far short of its target, having raised $141,513 of its goal of $950,000 with 21 days to go. In an update entitled “End of the Rainbow,” McGee mournfully declared that the “Oz campaign has to end.” [See our interview with McGee.]

He wrote, “”First, we’re facing a challenge with the Alice film rights,” he said, referring to a plan to adapt the American McGee’s Alice game to film. “Since working to remove it from the Oz campaign, we’ve been unable to launch it as a separate campaign here on Kickstarter; the submission has been rejected multiple times, and our appeals have failed —- multiple campaigns are not allowed. To launch a campaign for the Alice film rights means we must first shut down the Oz campaign.”

McGee has now started a campaign to raise money for Alice: Otherlands, the animated short film based on Alice.

He also said that the campaign was falling far short, with current contributions putting it on track to hit just 30 percent of its goal by Aug. 5.

“For Oz, we can always launch another campaign in the future. On the other hand, the Alice film rights are only within reach during a rapidly closing window of opportunity. We’ll sacrifice Oz today in order to have a real chance with Alice.”

The Kickstarter campaign hit trouble as fans were confused by the title, which made them think it was a zombie shooter game. McGee also didn’t include a gameplay video in the campaign — something that many successful campaigns do.

McGee wanted to create an action-adventure title that involved Dorothy’s great-great-grandaughter returning to Oz and going to war against the Scarecrow, who is trying to brainwash everyone.

Dean Takahashi

Dean Takahashi is editorial director for GamesBeat at VentureBeat. He has been a tech journalist since 1988, and he has covered games as a beat since 1996. He was lead writer for GamesBeat at VentureBeat from 2008 to April 2025. Prior to that, he wrote for the San Jose Mercury News, the Red Herring, the Wall Street Journal, the Los Angeles Times, and the Dallas Times-Herald. He is the author of two books, "Opening the Xbox" and "The Xbox 360 Uncloaked." He organizes the annual GamesBeat Next, GamesBeat Summit and GamesBeat Insider Series: Hollywood and Games conferences and is a frequent speaker at gaming and tech events. He lives in the San Francisco Bay Area.