All acquired players are not equal

This sponsored post is produced by Elizabeth Priestman, CMO of Fuse Powered.

If you’ve ever worn the hat of “user acquisition” manager, you’re already familiar with the challenges and complexities of acquiring players for mobile games. When it comes right down to it, there are only three ways to acquire players; 1) they respond to your marketing campaigns (paid), 2) they discover you in the store (organic) or 3) they hear about your game from their friends (social).