Cristiano Ronaldo.
Cristiano Ronaldo.
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Cristiano Ronaldo joins $40M funding for UFL soccer game

  • Posted byby Dean Takahashi
  • Updated
  • 1 min

Soccer star Cristiano Ronaldo has stepped into the realm of video game investments, joining the backers committing over $40 million to UFL, an upcoming free-to-play soccer video game.

The Portuguese superstar, renowned for his prowess on the pitch, is moving into the digital gaming arena. Ronaldo’s engagement signals a substantial shift in UFL’s trajectory, elevating its ambitions to change how soccer aficionados engage with virtual gaming experiences.

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Written by

Dean Takahashi

Dean Takahashi is editorial director for GamesBeat. He has been a tech journalist since 1988, and he has covered games as a beat since 1996. He was lead writer for GamesBeat at VentureBeat from 2008 to April 2025. Prior to that, he wrote for the San Jose Mercury News, the Red Herring, the Wall Street Journal, the Los Angeles Times, and the Dallas Times-Herald. He is the author of two books, "Opening the Xbox" and "The Xbox 360 Uncloaked." He organizes the annual GamesBeat Next, GamesBeat Summit and GamesBeat Insider Series: Hollywood and Games conferences and is a frequent speaker at gaming and tech events. He lives in the San Francisco Bay Area.