Zynga has become the biggest social gaming company with its Facebook-based games such as FarmVille. Yesterday, 33 million gamers logged into Zynga games. Overall, 215 million log in each month. Those are incredible numbers that game companies could only dream about a few years ago. How does the company do it? What are its secrets?
The company talked about its progress at the Techcrunch Disrupt conference today in San Francisco. Mark Pincus, chief executive at Zynga, runs the company with advice from Bing Gordon, a partner at venture capital firm Kleiner Perkins and a member of Zynga’s board. A game veteran, Gordon is the former chief executive officer at Electronic Arts; he supplements Pincus’s experience in web-based companies. They were interviewed on stage today about Zynga’s success in social gaming and had advice for entrepreneurs by Kleiner Perkins partner John Doerr. Here are two video excerpts of the conversation on stage.
[youtube=http://www.youtube.com/watch?v=QtnOizEZK1g&w=640&h=390]
[youtube=http://www.youtube.com/watch?v=BT2NTc-MoME&w=640&h=390]